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Organic Milling Organic Milling produces cereals and baked goods under its own and licensed brands, including Weight Watchers cereal. Faced with category exclusivities and other problems with newspaper FSI placements, Organic Milling created an efficient integrated offline/online program that directed consumers to the Web to print coupons for their products. This drove a highly successful launch of Weight Watchers cereal, drove product sales across a number of brands, and helped build their consumer database. Please browse the slideshow below: |
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