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May 7, 2009

ENTERTAINMENT COUPONS JUMP TO THE THIRD LARGEST COUPON CATEGORY IN APRIL ACCORDING TO COUPONS.COM

People Cocooning in Tough Economic Times Look for Savings on Entertainment

Mountain View, Calif. ‒ May 7, 2009 ‒ Entertainment advanced to the No. 3 spot on the list of most popular online coupon categories printed in April according to Coupons.com, the leading network for digital coupons. Advancing from No. 6 in March, the Entertainment category includes products like magazines, games and DVDs.

"Consumers are spending less on non-essentials during these tough economic times, and many are cocooning and looking to save money on in-home meals and entertainment," said Steven Boal, CEO of Coupons, Inc. "Consumers are using coupons to save on far more than traditional groceries, and our entertainment brand customers are seeing great success in enticing in-store sales through digital coupon promotions."

Cereal continued to top the list at the No. 1 position, and Baking Ingredients advanced to No. 2 from No. 3 in March. Nutritional/Diet retained the No. 4 position, and Bathroom Tissue entered the list at No. 5. Eye Care, Soap/Body Wash, Feminine Hygiene, Pizza, and Juice complete the top ten. The ranking is based on the number of coupon prints by category on Coupons.com and sites across the Coupons.com publisher network.

Driven largely by the economic slowdown, the use of digital coupons continued growing nationwide. Shoppers printed $50 million in savings from the Coupons.com publisher network in April, an increase of 160 percent, from the same month last year.

More than 40 million people currently print online coupons, up 20 percent from last year according to Simmons Market Research Bureau. In the same time period, the number of people that only print coupons from the Internet and never use newspaper coupons has risen a dramatic 46 percent to six million. Coupons.com is the No. 1 site on the Internet for Coupons/Rewards according to Nielsen NetRatings. The Coupons.com publisher network reaches more than 75 million consumers through thousands of Web sites, including Coupons.com and shopper's favorite name brand Web sites and grocery and drug store sites.

About Coupons.com
Coupons.com is the premier savings site on the Web, with more than 14 million unique monthly visitors according to Compete.com. The average consumer can save more than $2,000 a year using coupons printed from Coupons.com and the Coupons.com network. The site carries offers from hundreds of top brands, (such as Johnson & Johnson, General Mills, Kimberly-Clark, Kraft Foods and Clorox) and works with hundreds of retailers (including Kroger, Safeway, CVS and Kmart). Coupons.com also provides recipes, a Facebook application and savings advice from Family Savings Expert Kim Danger. Coupons.com was launched in 1998 by Coupons, Inc. and is based in Mountain View, California.

About Coupons, Inc.
Coupons, Inc. is the global leader in interactive coupon solutions, providing clients with complete coupon promotional opportunities that appeal to key customer demographics. The Company's innovative marketing technology solutions help top brands and retailers reach consumers on thousands of Web sites with the most flexible, effective and secure alternative to offline-delivered coupons. Coupons, Inc. clients and licensees include the majority of top consumer packaged goods companies such as Johnson & Johnson, General Mills, Kimberly-Clark, Kraft Foods, McDonalds and Clorox as well as hundreds of grocery retailers including Kroger, Safeway, CVS and Kmart. Coupons.com, its consumer website, is the largest printable coupon Web site on the Internet. Based in Mountain View, CA, the company is a 2008 winner of the Red Herring 100 North America award, recognized as a company leading the next wave of innovation on the Internet. To start printing coupons, visit www.coupons.com. To learn more about Coupons, Inc. visit www.couponsinc.com.

Media Contact:
Patrick Crisp
Coupons.com
patrick@coupons.com
650-605-4695


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