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The Coupons.com Incorporated Fact Sheet
Coupons.com Incorporated is the leader in digital coupons, including online printable, social, mobile and loyalty card promotions. The company is the driving force in transforming the multi-billion dollar coupon industry and ushering it into the digital world. For decades, the Sunday newspaper has been the dominant distribution method for coupons, but as the reach of the newspaper declines and a growing number of consumers are online, more and more consumers and brands alike are looking to digital. Today, Coupons.com and its digital coupons network is far and away the largest provider of digital coupons.
The company’s goal is to provide coupons everywhere a brand has the opportunity to interact with a consumer across the digital domain. Coupons.com is not only shifting the multi-billion dollar Sunday coupon insert market online, it is also expanding both the supply of coupons, by using the power of the Internet to lower the cost of entry for coupon issuers, and increasing the demand for coupons, by introducing a whole new consumer demographic to coupons via the Internet, social media, and mobile phones. Coupons.com already enables clients’ coupon promotions in web pages, email campaigns, social media initiatives, mobile devices, store kiosks, shopping carts, consumer electronics and more. The company intends to expand that reach further across the digital landscape—anywhere there is a digital connection to consumers creating a digital marketplace where brands, retailers and consumers can connect at every step along the consumer’s path to purchase. The possibilities are endless…
Company Fast Facts:
• Coupons.com is the 42nd largest website in the U.S. (Nielsen, March 2012).
• Affiliate network reach: Tens of thousands of sites across the web, including retailer sites (grocery, drug and mass) that span 52,000 store locations as well as lifestyle and recipe sites to coupons/savings blogs.
• The company enables digital marketing initiatives, including social and mobile programs, for thousands of the world’s top brands.
• Approximately 500 employees with headquarters in Mountain View, California and European headquarters in Hammersmith, UK.
Industry Fast Facts:
• First coupon issued by Coca-Cola Company in 1888.
• 305 billion coupons (valued at $470 billion) distributed via all mediums in 2011.
• 3.5 billion coupons (saving consumers $4.6 billion) were redeemed in 2011, up 6.1 percent over 2010.
• Reach of newspapers in the U.S. has steady declined for more than 15 years from 70 percent of U.S. households in 1994 to 40 percent in 2010.
• Data shows that users of digital coupons have higher household incomes, have larger households, are better educated, shop more frequently and spend more each month on groceries than users of newspaper coupons and the general population overall, dispelling the perceived low-brow stigma of couponing. These demographic characteristics are attractive to coupon issuers.
• Poor economic environment is a primary factor in increased coupon use by consumers and brands. However, research shows that consumers intend to continue to use coupons even after the economy improves.
Coupons.com’s client roster spans thousands of consumer packaged goods companies. The roster also includes top grocery, drug and mass retailers and spans more than 52,000 store locations. A sampling of clients includes:
• Duane Reade
• General Mills
• Johnson & Johnson
• Kraft Foods
Coupons.com offers a wide range of products and services for consumers, brand marketers (including manufacturers and retailers), publishers (including large and micro publishers) and developers.
• Coupons.com (www.coupons.com) offers the largest collection of money saving printable/save to card coupons on the web. Coupons.com is the 42nd largest web site in the U.S. The site also offers Coupon Codes (for saving on online purchases from hundreds of online merchants) and Daily Deals (for deep discounts on products and services from local businesses). A mobile version is available for iOS and Android mobile devices.
• Grocery iQ is the hugely popular shopping-list app that allows users to create, organize and share shopping lists, and find and use coupons. Grocery iQ has been recommended by numerous national publications and broadcast outlets such as Oprah, The Today Show, The CBS Early Show, Forbes, USA Today, The New York Times and The Chicago Tribune, and even used on the reality TV show Top Chef Masters. Grocery iQ is free and available for iPhone, iPad, Android phones and tablets, and has a web complement at www.groceryiq.com.
For Brand Marketers:
• Digital Free Standing Insert. The DFSI™ is the company’s “digital free standing insert” (i.e. the digital version of the industry’s FSI or free standing insert that is included in Sunday newspapers across the country). The Coupons.com DFSI spans tens of thousands of websites—ranging from lifestyle and recipe sites to coupons/savings blogs to TV, radio and newspaper websites—with Coupons.com at its core. The network grows every month and represents the largest footprint of any digital coupon provider, by far.
• Bricks. Coupons.com also powers the digital coupon initiatives for clients in their 1-to-1 online marketing campaigns, including display advertising, email and social media programs. The Social Bricks solution enables brands to reward loyal consumers with money-saving coupons, the No. 1 reason consumers will Like or Follow a brand in social media, according to multiple research studies.
• Print and Mail. For free or high-value coupons, Coupons.com will mail traditional paper coupons to consumers for clients.
• Clearing. Coupons.com provides clearing services for both paper and digital coupons, including verification, redemption, payment and settlement.
• Advertising on Coupons.com. More and more consumers are making Coupons.com their last destination before they go grocery shopping, making the site an attractive place for manufacturers and retailers to place their display advertising.
• Family Codes. Family codes allow coupon issuers to define which of their products are eligible for specific coupon promotions. Coupons.com’s family code database includes codes for more than 1,300 manufacturers, spanning hundreds of thousands of products. The company also provides family code consulting services to manufacturers.
• Coupons.com provides solutions for publishers to monetize website traffic, including custom-branded microsites, as well as Brandcaster, an easy-to-deploy, self-service coupon syndication platform. The network consists of tens of thousands of websites.
• The company offers APIs for developers to easily integrate Coupons.com coupons into their products. Already, the company’s coupon galleries have been included in consumer electronics products (like HP Photosmart printers), in-store kiosks and mobile apps (such as Aisle411).
The Beginning. Steven Boal founded Coupons.com Incorporated in 1998 shortly after seeing his father-in-law descend the stairs early on a Sunday morning, trudge out the front door to get the newspaper and then camp out at his kitchen table where he sat clipping coupons over morning coffee.
Intrigued, Steven knew there had to be a better way. He researched the industry and found that while everything was changing around him (think, Internet New Economy), the coupon business had not changed in essentially thirty years.
The company spent three painstaking years developing the technology to enable digital coupons to work for the manufacturers, which issue coupons, and the retailers, which redeem them. Coupons are essentially printed money, and manufacturers required strict security and print limits in digital coupons before they could recognize digital as a viable option for their promotions.
After the security and print controls were in place, the company had another major hurdle to overcome: how to get the manufacturers to shift their promotions budgets to digital.
Finally, in April 2001—almost three years after the launch of the company—the Coupons.com team issued its first digital coupon on a client’s website. Two months later, in June, the company launched a destination website—now Coupons.com—where consumers could go for an aggregated collection of coupon offers.
The nut was cracked.
Slowly but surely, the company began issuing more and more digital coupons for more and more clients. Coupons.com was the change agent for the massive coupon industry, enabling coupons to be digital, accessible 24/7, and available anywhere the Net or the mobile phone allowed.
Today. Coupons.com is recognized as the leader in digital coupons: its flagship product, Coupons.com, is a Top 50 website and the company is the go-to source for coupon-enabling the marketing programs, including websites, email campaigns, social media initiatives and display advertising, for the largest brands in the world. The company also maintains an affiliate network, spanning tens of thousands of sites across the web—ranging from lifestyle and recipe sites to coupons/savings blogs to TV, radio and newspaper websites. The network grows every month and represents the largest footprint of any digital coupon provider, by far.
Frugal is the New Black: more and more consumers are making digital coupons a part of their shopping routine—accessing them across the entire digital domain, including the web, social media, consumer electronics, mobile phones, etc. At the same time, brand marketers are increasingly engaging with consumers via digital offers, influencing shoppers throughout their path to purchase. And Coupons.com is making it all possible..
• Steven R. Boal – President & Chief Executive Officer
• Michael R. Walsh – Chief Security Officer & Head of Research & Development
• Richard Hornstein – Chief Financial Officer and General Counsel
The company’s headquarters is located in Mountain View, California. European headquarters is located in Hammersmith, UK.
Coupons.com’s staff includes approximately 450 employees (including domestic and international staff).
Coupons.com Incorporated: Patrick Crisp, 650-605-4695 desk, 415-948-5809 cell, email@example.com
Dotted Line Communications: Jenny Davis, 925-935-2558, firstname.lastname@example.org