Consumers Increase Use of Non-Food Coupons According to Coupons.com
Three Non-Food Categories Advance onto List of Top Coupons for May
Mountain View, Calif. – June 18, 2010 – Three non-food categories advanced onto the Top Ten list of most popular online printable coupon categories for May, according to Coupons.com, the leader in digital coupons. More specifically, Baby Products, Deodorant/Antiperspirant and Over the Counter (OTC) Drugs advanced to the No. 3, 7 and 9 spots, indicating a notable shift as April’s Top Ten list consisted exclusively of food categories.
“Coupons for non-food products, such as baby care, personal care, OTC drugs—even entertainment products—are increasingly popular. Consumers are realizing that coupon savings are available for products across the grocery store, aisle after aisle,” said Steven Boal, CEO of Coupons.com Incorporated.
Ready-to-Eat Cereal retained the top position in May. Lunch Meats advanced three positions to the No. 2 spot. Baking Supplies-Desserts, Fruit Juice and Soup took the No. 4, 5, and 6 spots, respectively. Yogurt declined 6 positions to the No. 8 spot, while Pasta & Noodles rounded out the Top Ten.
In order, the top ten categories are Ready-to-Eat Cereal, Lunch Meats, Baby Products, Baking Supplies-Desserts, Fruit Juice, Soup, Deodorant/Antiperspirant, Yogurt, Over the Counter (OTC) Drug and Pasta & Noodles.
About Coupons.com Incorporated
Coupons.com Incorporated enables digital coupon programs – including online printable, Save to Card and mobile promotions – for the nation’s top brands and retailers.
For consumers, we offer Coupons.com, our flagship website—Top 50 U.S. web property and No. 1 in the Coupons/Rewards category*—as well as Grocery iQ® and Coupons.com mobile applications for iPhone® devices and the Android™ operating system.
For brand marketers, we deliver digital coupons to millions of consumers every month through Coupons.com and thousands of websites comprising the Coupons.com Digital FSI network. We also power digital coupon initiatives in 1-to-1 online marketing campaigns, including display advertising, email and social media programs.
For publishers, we provide solutions to monetize website traffic, including custom-branded microsites, as well as our Brandcaster™ program, an easy-to-deploy, self-service coupon syndication platform.
Our clients and licensees include consumer packaged goods brands, leading restaurant, toy and entertainment companies, as well as top retailers.
Founded in 1998 and privately held, Coupons.com Incorporated is based in Mountain View, CA. To start printing coupons, visit www.coupons.com. To learn more about the company visit www.couponsinc.com.
*Nielsen Publications, March, 2010.
Media Contact:
Patrick Crisp
Coupons.com
patrick@coupons.com
650-605-4695